AI-Assisted vs AI-Generated The Year is now 2025 and the informational landscape has shifted drastically. There was a time not too long ago that the only question you had about someone’s blog, article or book was whether they wrote it with original ideas or stole the ideas from someone else. Now that question is murkier. … Read more
U.S. vs. Canadian Trademarks | 6 Differences Canadians should consider trademarking their brands in the U.S. due to its much larger consumer market, for protection against cross border infringement and to secure their brand’s identity in cross-border trade (particularly now with e-commerce etc.). Without a U.S. trademark, many Canadian brands risk losing their competitive advantage … Read more
Legal Foundations to Establish Your Brand Identity One of the most important legal and strategic steps for entrepreneurs is to establish your brand identity. It sets the foundation for how your business is perceived, protected, and positioned for growth. Why You must Establish Your Brand Identity Early Based on the Oxford Dictionary definition a Trademark … Read more