intellectual property for creatives

Establish Your Brand Identity

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Establish your brand identity – Creative Identity Growth Map for artists and creative entrepreneurs

Legal Foundations to Establish Your Brand Identity One of the most important legal and strategic steps for entrepreneurs is to establish your brand identity. It sets the foundation for how your business is perceived, protected, and positioned for growth. Why You must Establish Your Brand Identity Early Based on the Oxford Dictionary definition a Trademark … Read more

Why to Trademark Your Brand

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Why to Trademark Your Brand

Why to Trademark Your Brand Understanding why to trademark your brand is essential for artists and creative entrepreneurs. Trademarking protects your name and work and helps secure long-term brand recognition, licensing opportunities, and international enforcement rights. According to the USPTO, trademarks help consumers identify and trust the source of creative products and services. Why to … Read more